Unified data

We are a consultancy and service development company focusing on the interoperability and use of data from multiple sources.

With our Unified Data innovation we help you make use of data you have captured from various sources and we build you data driven services.

Data unification
Consultancy

Unified Data is a specification which allows the data capturer or analyser to flexibly change data specification by interchanging overlays. For example the language or any other data layer.

This multi-purpose use of each data set adds their value tremendously.

Make your data sets interoperable to enable various cross-analysis like never before!

Manage your data quality and lifecycle securely!

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Case: Unified Data in data management
In healthcare industry data object interoperability and certification pose challenges on in-house data management. Currently our core team implements Unified Data solutions within a global healthcare company based in Switzerland.

Multi-purpose use of data sets
Using Unified Data enables a data object interoperability between trusted corporate entities alleviating vendor lock-in issues for third party suppliers.

Data quality lifecycle
Additionally applying Unified Data specifications improves data harmonization processes across the organization by supplying the certification of registered pharmaceutical products for export involving national subsidiaries.

Meaningful services
Development

Meaningful services enhance both offline and digital wellbeing of individuals. Your business / industry, currently capturing data on individuals, can easily onboard on the new ecosystem of user-centric, meaningful services and de-centralized data.

We build meaningful services based on the data you captured and combining, or cross-analyzing it with other data sets from other sources.

We define the cases together and incentify individuals by prizes or benefits to enrich the given data sets by adding their feedback, insights or behavioural data.

We are your partner in building Meaningful Services

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Case: Sokos Wellbeing service
Sokos is the department store of the leading retail S-Group in Finland. Wellbeing Cart service was piloted with their customers buying healthy food & nutritions. The customers’ long-term health and wellbeing goals were incentified by rewards given out by Sokos.

Engagement
Analysing the pilot we noticed that since customers got keen to collecting points they got 2-3 times longer engaged than to other similar services.

Sales and happy customers
When trained personnel instructed customers onboard to the service the sales of health food department doubled in most of the piloted stores.

Core
Team
Petri Seljavaara CEO - UX
Petri is a user experience specialist. His approach is to combine business and technology to user-centric service design. In this process, usability is the main driver bringing together the business model, technologies and the user interface. Petri is the first in the world to invent and patent the key technologies used in responsive internet today. Before setting up his own company, Petri spearheaded Nokia Mobile Phone’s user interface graphics globally. Petri has degrees in both business and design. Petri is currently focusing on the disruptive opportunities created by the MyData movement.
Paul Knowles CDO - DATA
Paul is the innovation lead behind many decentralized global data economy initiatives. His recent work on Overlays and the Blinding Identity Taxonomy within the Identity community facilitates safe data sharing with peer to peer technology. Paul’s reputation as a data expert has been established through a career in pharma biometrics where he has worked with companies including Roche, Novartis, GlaxoSmithKline, Amgen, and Pfizer. Paul is the Innovation & Emerging Technology lead at Dativa, the current chair of the Hyperledger Indy Semantics workgroup and an active contributing member at IEEE, MyData Global and Kantara Initiative.
Robert Mitwicki CTO - SW
Robert is a highly experienced software architect and developer whose recent focus has been engaged in self-sovereign identity (SSI) and user-centric data initiatives. Capitalizing on a wealth of experience in software design, quality assurance, software engineering and DevOps practices, and with expertise in mobile and web development, Robert is currently developing a new form of digital wallet to allow people to participate in this new interoperable and fair decentralized data economy. Robert is one of the founding sponsors of the Hyperledger Aries project, infrastructure for blockchain-rooted, peer-to-peer interactions.
Jan Lindquist - PRIVACY
Jan is a privacy advisor conducting GDPR workshops and assessments. He specialises in helping companies with their data strategy, data science and data engineering initiatives (AWS and GCP). When it comes to privacy policy, Jan advocates a privacy by design methodology following regulatory requirements to protect the rights and interests of the consumer. Jan is an active member of Kantara Initiative’s Consent & Information Sharing workgroup and is currently creating a GDPR-compliant framework based on Hyperledger Indy to manage the consent lifecycle. His ultimate goal is to establish digital trust in a decentralised user-centic data economy.
Thomas B Jørgensen - CCO
Commercial & Sales proff • Consutling business mngt • Customer success mngt • Trusted Digital Agent liason • Background from Microsoft.
Meri Seistola - CMO
Communications & PR • Strategic partnerships • Investor relations • Career in NGOs, foundations, impact marketing.